Industry Insiders Talk Evolution of Synthetic Materials & Fragrances
- Indie to Industry Insider
- Mar 10, 2024
- 1 min read
"Social media has been ablaze with the debate on the use of synthetic materials in fragrances. Managing editor, Jenna Troyli, connects with, Sumit Bhasin (senior vice president, Innovation, Product Development, Corp R&D at The Estée Lauder Companies Inc.), Mark Knitowski (fragrance curator) and Miriam L. Vareldzis (founder and creative director of Palette Naturals) for this discussion."
I’ve been following some of the recent conversations from industry insiders about the evolution of synthetic materials in perfumery — and it’s fascinating to see how far we’ve come. Synthetic notes aren’t just about replacing naturals anymore; they’ve become a creative force of their own, allowing perfumers to explore entirely new scent dimensions. At METHRA, we embrace both innovation and artistry. Whether we’re working with rare naturals or cutting-edge synthetics, our goal is always the same: to craft luxurious niche fragrances that inspire confidence and reflect individuality. Because in the end, it’s not just about what goes into the bottle — it’s about how the fragrance makes you feel.